Our History
It's all about family
My name is Joe Sirena and I’m the proud owner of this very special store. I love people and I love food. My staff and I work tirelessly to make sure you get the best food you’ve ever tasted. This is Italian home cooking at its finest! I use the highest quality of every product that is in the store.
Joe Sirena and his father Frank
Multiple times per week, I travel to my favorite meat market in the Bronx, and carefully select every cut of meat that goes into our beautiful showcase. Our beef, chicken and pork are simply the most tender and flavorful cuts you’ll find anywhere.
As soon as you walk in the door, you’ll be greeted by one of our 15 enthusiastic employees with over 300 years of tradition collectively. You’ll quickly hear a big “who’s next!” Then soon you’ll notice that these employees have been with me for a very long time. That’s family, and family is the nature of this store.
Come on in and see our 30-foot showcase of over 60 trays of prepared meals with fresh vegetables, pastas, beans, chicken salad, mozzarella and every type of olive you can think of. And don’t miss our mouthwatering, chef-inspired, Artisanal Burrata. Not to mention our hot lunch menu that changes every day. We even serve specialty breakfast foods!
Hope we see you soon. Let’s eat!
~ Joe
